Bridal News

5 Damn Good Essential Practices for Wedding Biz Marketing

Striving for that pot of gold in the wedding business can be daunting, as obstacles you never considered to envision crop up. Price shopping brides, Bridezillas, Groomzillas, limited time, and tight budgets can all be a factor as the workload starts to pile up with not quite enough bookings rolling in.

However, having the right business tools will help you get on the right track to maximize your time… and get a hold on your sanity. Here is a list of what we consider 5 must needed tools in your wedding business arsenal.

A Mobile Responsive Website

Fact: In 2013 more brides will use mobile phones to view your website than desktop PCs. The computer world has been turned upside down. The days of a bride surfing for wedding pros at work on the company computer are over. She may still be surfing the web, but now it’s on her smart phone.

New York NY Wedding Expo

Yes, you have a website. But here’s the problem… you most likely also don’t have a mobile website. Whereas this may well not have been a crisis in 2010, it’s rapidly becoming incredibly crucial to have a mobile version of your website for brides.

If you do not have a responsive mobile website, it’s time you made the leap. Brides viewing on their smartphone expect to have a easier mobile experience.

Even though current mobile phones can view standard websites, brides expect a site that loads easily, with no pinch-zooming and is set-up for mobile users.

Steady Content With A Blog

The almighty Oz… ahem, I mean The Google, loves websites with good content posted regularly on blogs.

Posting regular tips, photos and events on your blog is a superb way to publicize your wedding biz. By posting content you engage with brides and web visitors, establish expertise in your category and let people and the search engines know that your site is active.

When it comes to SEO, having quality blog content tells “The Google” that your biz is worthy. For that reason, to be worthy of better search results you need to have regular, unique, quality content on wedding website’s blog.

A couple excellent examples of how some of our clients are using blogs are Villa Russo Catering and Wishtree Photography.

Wedding Vendor Marketing

Keep in mind that your blog isn’t about selling “stuff”, but to show your peeps that you know your stuff – that you are the expert in your wedding category. By giving relevant bride ideas, showcasing past weddings and keeping them informed you establish trust and become the go to company in your category.

Keep a Finger On the Pulse With Google Analytics

Being a small business wedding pro, do you know the amount of visitors your site is getting? Or do you know what sources your traffic is coming from? If you paid to list on TheKnot or WeddingWire, just how many brides are coming from those sites? It’s crucial to know your exact website traffic data to be able to assess your marketing success.

Google Analytics is a free tool that gives you in-depth details on where your website visitors are reaching your website from in real time. The reality that you can see how your prospects interact with your website can help you greatly in strengthening your website and business.

Instead of than guessing about how many people are visiting, you can get for a free account to keep track things like visitors, the traffic sources, keywords used and even their geographic location.

Wedding Professionals
Build Relationships With Facebook

Yes, there are other social platforms like Twitter and LinkedIn, but Facebook for business is the most important and the best place to start your social marketing. Facebook is the largest social community in existence and it’s where your brides, customers, friends and peers are.

Facebook is best used not to sell per se, but as an engagement tool. A nicely developed Facebook business page that is kept up to date with engaging content can be extremely effective to establish trust and gain exposure. What Facebook allows you do is to show social “proof” that you are an authority in your wedding category.

Facebook

As an added benefit, when your fan share your posts you more exposure and your page can to index in The Google. This gives you even more exposure and trust to the brides that are searching for wedding vendors.

Of all of the social platforms, Facebook is a essential in the wedding industry because of its interconnectedness among users… and your brides expect you to be there.

Boost Results With An Email Marketing Service

We all how to use email. Your Inbox probably get flooded with them. When it comes to sending out bulk emails, though, you are far wiser to rely on a professional email marketing service.

If you, like many other wedding pros, are still using systems like Outlook, Gmail, Yahoo, etc. for email marketing, then you are making a big mistake. Why? These are consumer grade email accounts and are not equipped for business email marketing. For this reason they have major disadvantages that can in fact undermine instead of helping your follow-up efforts.

Email Marketing

Professional email marketing services are approved to send bulk email with less emails getting blocked. You can track how many brides received, opened and clicked to your website for better follow-up. Also, you’ll get data on unsubscribes, bounces, and spam complaints. Other benefits include list management, email personalization, HTML Templates, easy unsubscribe, correct formatting, CAN SPAM ACT legal requirements and time savings.

The bottom line is your brides will love your new email professionalism and you’ll love getting a handle on your email marketing. We have used and lots of the email services but we found that GetResponse and Constant Contact were best for the needs the wedding industry.

What do you think?

Let us know what you think of the these marketing tools! We would love to hear your comments :)

About the Author: Frank Calister works with wedding professionals and coordinates bridal expos in CT, NYC, Hudson Valley and MA

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4 Comments

  1. Alisa June 21, 2013

    Thanks for the tips. I use the blog to post pictures of my wedding and engagement shoots. Now I need to monitor Google Analytics more.

    – Alisa Stillwell
    Wishtree Photography

    reply
  2. J Anders - OrangeCountyTents.com June 21, 2013

    Good stuff, Frank! Wow. I guess I have fallen behind the eight ball on a lot of this. But you are correct – this is the state of where marketing is right now. BTW, I like your website on mobile – can you tell me how you did it or who made it mobile friendly?

    reply
    • Frank Calister June 21, 2013

      Our site is a wordpress site with a current Mobile responsive theme. We do all of our own websites plus sites for wedding pros. Give me a hollar at 845-377-0604 and I will go over more for you. – Frank

      reply
  3. Emory C July 29, 2013

    I am sure this piece of writing has touched all the internet users, its really really pleasant
    post on building up new webpage.

    reply

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